MAKE
MONEY WITH A WEBSITE- MAKING MONEY ONLINE - STARTING OUT
TIPS
The
great advantage of online businesses is that you can start
many of them with very little start-up costs. If you have
never thought about it, the following "Getting Started Action
Plan" may be useful to you.
1.
List up to 10 of your hobbies, interests or areas of expertise.
If you want to start a new business, you should choose a
subject that you like and a subject where you can show expertise.
You will have more fun and you will be more competitive.
2.
Brainstorm a list of keywords and phrases related to the
hobbies and interests you have. For example, if you are
going to sell small war plane collectibles, some possible
keywords could be: airplanes, aeronautics, war airplanes,
etc.
3.
Research your keywords at Wordtracker.com to locate problem
statements that have high search results and low competition.
Wordtracker.com is a web site that helps you find out how
many times your keywords are searched online, how popular
your keywords on the search engines might be.
Those
keywords may represent problem statements. Wordtracker.com
shows you how many people are buying traffic on those specific
keywords and how much are they paying. You will need to
find popular statements with low competition.
4.
Research the potential problem statements further to determine
if you can develop a product
to solve the problem stated. Search engines can be used
to see how many people are offering products that can help
to solve those problems.
If
you find a particular popular problem and there are not
many people offering solutions online, you've got it!
5.
Find or create a product based on your research for you
to sell. Once you found a viable market, you just need to
find the food that your customers want and they will eat
from your hands.
You
may be able to find companies online that can manufacture
the products
for you or you may find a different way to create the product
yourself. If the product
is an e-book, you may write it yourself or you may hire
a ghost writer to do it.
6.
Write a long copy sales letter for that product. The experience
of the most important internet marketing gurus reveals that
long copies sell much more than short copies.
It
is also recommendable that you try to sell only one product
on your web site. Focus on one product unless the solution
you are providing is the offer of a wide catalogue.
7.
Register a domain and set up a hosting account. There are
many places online where you can register a domain and set
up a hosting account in minutes.
8.
Register for a merchant account (to set one up quickly use
PayPal.com or StormPay.com). If you don't want to register
a merchant account that will allow you to take credit card
payments online, go to PayPal.com and sign in. It can be
a little bit more expensive, but it is a simple way to take
credit card payments online very quickly.
9.
Set up a simple web site using an automatic site builder
or pay to have someone set it up for you. Do not try to
design your own web site unless you are educated on html.
Do
not waste your time. Hire someone else to do it or buy automatic
web site builder software. There are many of these you can
buy online.
10.
Set up an opt-in form on your web site to collect e-mail
addresses. You need to start collecting e-mail addresses
for your newsletter. The major part of your business will
come from the emails that you will send to your customer
list.
11.
Build an extensive keyword list based on the initial list
of keywords you developed. Use Overture.com. For each keyword
on the initial list, Overture can help you find different
combinations with other words that you may find interesting.
Check the popularity of each term and write down on a spread
sheet your final keyword list.
12.
Submit those keywords to Overture.com to start driving traffic
right away. You need to start driving some traffic immediately
in order to test your web site. The best way to do that
is to buy this traffic at overture.com
13.
Optimize and submit your web site to organic search engines
(Google, Yahoo, Altavista, etc...). Once you have proved
that your web site works and sells, you will be ready to
make the business bigger. It is then time to start working
on building free traffic to your site.
14.
Continue to test and tweak your web site until target conversion
rate is met. Your conversion ratio should be that 1-2% of
your visitors should buy from your web site, and 11% should
subscribe to your newsletter. Continue testing until you
get those stats.
15.
Set up an affiliate
program on your own web site. Affiliate programs
can literally double your business with no additional effort.
Others will make the job for you.
But
you cannot set up an affiliate
program before you are sure that your web site
can produce results. If your site does not work, you will
loose your affiliates
and they will never come back to you again.
16.
Approach complimentary web sites to sign up as affiliates
to promote your product. Get in contact with people that
can promote your product and ask them to be your affiliates.
Just try to find your first 100 affiliates, and your affiliate
list will boom alone.
17.
Start publishing a monthly newsletter or ezine. You have
started collecting e-mail addresses much earlier, but it
is not the time to start working on the newsletter until
you can prove that everything else works.
18.
Submit articles to related newsletters and e-zines on a
regular basis. In the articles you should always have a
link to your site, so that you can get more traffic and
you can get more people joining to your newsletter.
19.
Continue the development of a content rich web site to further
increase your search engine rankings. Search engines love
rich content.
You
must have many web sites which are rich on your keywords
and which have links to your main page. A good way to do
this is to add as many articles as you can related to your
business and link them to your home page.
20.
Once keywords have been tested in Overture, roll out in
Google Adwords. It works similar to Overture, you bid for
traffic. But do not go to Google Adwords first. You must
first prove your success with Overture and then go to Google
Adwords.
21.
Roll out tested keyword list in other major PPCs. When you
are sure about your stats, and you know how much money you
collect per visitor, you must buy as much traffic as you
can get as far as your income per visitor is higher than
your bids.
22.
Create a viral e-book to generate more leads. Create a free
e-book that you can promote and which sells your product
or service. Give it for free, and this will bring more traffic
to your web site.
23.
Have an expert review and critique your web site. Even if
your site works, you can always improve. Listen to others
and learn from their experiences.
24.
Survey your existing customers to find out what other products
or services they are looking for. Once you have a big list
of customers, use it to find out what other problems might
they have.
Learn
to find or create a solution for them and you will boost
your sales instantaneously.
25.
Create and find back-end products and market them through
your e-mail list. Continue finding more products that meet
your customer demands and promote them via e-mail.
26.
Continue to test and tweak your web site and offers. Nothing
is perfect the first time and can always be improved. It
is very important that you take action, even if you make
mistakes. Learn from your trials and errors and improve
your skills.
27.
Repeat process to create "Multiple Streams of Income". Once
your business is working on automation, then you can start
the process again with a new business.
Build
as many businesses as you can, and reduce your risks. If
one business fails, but you have another 5 working businesses,
who cares about it?
If
you have read up to this point, you will probably be asking
yourself how much will it cost to get up and running. The
answer is very simple; it depends on how much time you have
compared to money to invest!
If
you have a lot of time, you can do everything yourself.
On the other hand, if you don't have time, you will have
to pay to other people for building your website of for
optimizing your site on search engines.
If
you do nothing else... Why not just put up a web site and
start promoting online...
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