Copywriting Google Ads Like A Pro

When writing profitable ads for Google Adword Campaigns it is not that difficult if you follow a few simple copywriting secrets. The first key to successful advertising writing is to understand the rule of concept of features and benefits. Features are the qualities of your product or service. They are descriptive words known as adjectives like yellow, strong, big etc. Benefits should tell the customer what's in it for them. A benefit focused ad will mention phrases like how long it will last long or easy to find when you need it.

When you begin writing your ad, write down a list of all of the features and along with their corresponding benefits. Then put the major benefit of your product into a short sentence. Edit that sentence until you have a short phrase that conveys the same message. For example, if your product has a benefit that it will last a long time you can condense that same idea into the phrase long lasting. Delete all of the unnecessary words in your ad like a, an, on and the.

Make sure to use your main keywords in your headline. Google will put your keyword in boldface which will grab your reader's attention. The headline of your ad should be about the benefits to your customer and not the business name. In fact, if you use your business name as a headline your click-thru rate will be low and bid prices will be high. Your ad should focus on your customer and what they want. If you can, add additional keywords to the second and third line of your ad as well.

Use your space creatively. With only three lines allowed in an ad, you can run the second and third lines together to create one statement. You can also use your headline with the second and third lines to make a longer sentence. Every word in your headline should be capitalized, but avoid using all caps. In the second and third lines, use normal capitalization. Avoid weird punctuation and exaggearated claims in your ads.

The following simple formulas can be used again and again to create winning headlines:
How to ________ and _________
What _______ doesn't want you to know.
Get more _______ for less ______

Here's a look at those headlines formulas in practice:
How to fly fish like a pro.
What the IRS doesn't want you to know.
Get more fun for fewer dollars.

You must learn to "steal". Look at several other successful ads for inspiration. Study good examples from other advertisers and substitute with your own wording. All of the top copywriters do it. You can keep a collection of strong words and phrases that can be used for a variety of products.

Pay attention to detail in your word choice. A single word change in your headline can make your click-thru rate go from .06% to 5%. Use attention grabbing words (free, new, genuine) and call-to-action phrases (buy today, save 50%, download free trial, sale ends tomorrow, buy today and save 60%, offer ends soon, hurry before they're gone).

You can use action verbs (discover, retire, boost, increase, avoid, uncover, eliminate prevent), emotional words (cheap, sale, limited time, quick, easy, powerful, don't, lose out), and motivational words ('now is your chance,' 'you should know,' 'discover your potential,' ' make money now').

Also you can show how your product or service is unique with words like faster, wider variety, discount, most comprehensive and lowest price. Using 3rd party endorsements can also be helpful. For example, "blows away Toyota Camry" says Auto World.

Another way to increase the number of clicks on your ad is to use numbers whenever possible. Instead of using Make Lots of Money try using Make $487 per week. The more specific you can be, the better. You can also specify the price. Mentioning the price in an ad discourages freebie hunters.

However, if you do have a free sample to offer that will eventually lead to a sale, use free, but make sure to avoid capitalizing all of the letters or using an exclamation point (ie: FREE!!!).

It is important to remember that the goal is not to be #1 on the ads page. Ideally, you want to be on the first page in position #2-#9. Why? There are lots of "tire kickers" who will click the #1 ad spot just to click it. They have no real intention of buying. Fewer people tend to do that to #2-#9. Aim for being on the first page, just however not in the first position. If you are not on the first page it is a waste of your advertising dollars.

Since Google doesn't require you to list your affiliate status anymore, you don't have to designate that you are an affiliate. You'll increase sales by removing your affiliate id indicator, if you have one in an existing ad.

Finally, it is very important to test 2 ads simultaneously. Google will automatically rotate the 2 versions of your ads so you can test which writing gets you more clicks. When you finally have an ad that really works, see if you beat it with another version of the same ad. This technique is called "beating the control" in the advertising world. Your goal is to strive for better and better sales copy and write winning ads.

To see an increase your Google Adwords campaigns' profitability use the above advice. You'll be presently surprised and rewarded by the results.